Automatic machine for controlled firebranding of ham and similar products such as speck, pancetta, etc., with a two-stamp mechanism at the bottom for applying the CE mark, date, batch number and producer’s logo, and a stamping mechanism at the top of the shaft for firebranding the category it belongs to. Initial weighing ensures the product is divided into pre-set weight categories. From the touch-screen control panel on the machine it is possible to set all the parameters for branding (machine management, stamp temperature, processing times, etc.) and selecting (weight category, number of pieces for each weight category, production, etc.).